NudgeWell delivers personalized health nudges, AI-powered care guidance, and preventive care routing — white-labeled under your practice brand.
The Problem
Non-emergency issues — a sprained back, a fever, anxiety — send members to the ER because there's no between-visit guidance. Each visit costs the system an average of $2,050.
Colonoscopies, mammograms, diabetic eye exams — gaps persist between visits with no automated follow-up. Members forget. Care quality suffers.
Members leave appointments with good intentions but zero accountability. Medication adherence, PT exercises, nutrition goals — all fade without a nudge.
After the visit ends, the relationship ends — until the next calendar event. Members feel abandoned. Your practice loses the retention edge that DPC is supposed to provide.
The Solution
Step 01
Personalized health reminders sent based on member biometrics, conditions, and care gaps. Automated and white-labeled under your practice name — no staff time required.
Step 02
24/7 member Q&A answered by the AI Benefits Coach. Members ask about their conditions, benefits, and next steps without calling your office. Staff time: zero.
Step 03
When members log symptoms or consult the AI coach, the nudge engine surfaces telehealth and urgent care alternatives before they default to the ER.
Step 04
Verified local providers — massage, PT, acupuncture, nutrition, mental health — matched to member condition and location. NPPES-verified with carrier directory fallback.
According to JAMA and Kaiser research, roughly 30% of emergency room visits are for conditions that don't require ER-level care. For a DPC or concierge practice, that's a preventable cost — and a member experience failure.
Calculate Your ROI →Cost Avoidance Estimate
$41,000 / year
200-member practice × 10% ER reduction × $2,050 avg. visit cost
Sources: Kaiser Family Foundation; JAMA Network Open — ER utilization studyPlatform Features
Delivered white-labeled under your brand. No "Powered by NudgeWell" visible to members.
Automated health reminders matched to each member's conditions and care gaps. No manual work from your staff.
24/7 member Q&A — no staff time required. Motivational Interviewing + Tiny Habits methodology keeps members engaged.
Surfaces telehealth and urgent care alternatives when members log symptoms or consult the AI coach — before the ER becomes the default.
Google Health Connect signals trigger timely nudges. Activity gaps, low sleep, biometric anomalies — all routed to the right care action.
Delivered under your practice name, your colors, your domain. Members see your brand — not ours.
NPPES-verified providers matched by condition and ZIP. Acupuncture, massage, PT, nutrition, mental health — all covered.
Enterprise Pricing
No surprise fees. No per-member billing surprises. A flat monthly rate for your entire practice.
Enterprise — Starting at
$299 /mo
White-label · Custom domain · API access · HRIS sync roadmap
Need more? Enterprise+ supports 500–2,000+ member panels at $499/mo.
Is NudgeWell HIPAA-compliant?
Yes. NudgeWell operates under a signed Business Associate Agreement (BAA) with Neon (Supabase). PHI fields are encrypted at rest using AES-256-GCM. All read and write access to PHI is logged to an audit trail. Enterprise tier includes a dedicated BAA as part of the onboarding package.
Can NudgeWell be white-labeled under our practice name?
Yes. Enterprise tier includes white-label branding, custom domain, and API access. Members see your practice name, your colors, and your domain — NudgeWell never appears in the member-facing experience.
Does NudgeWell integrate with EHRs?
EHR integration is on the roadmap. Current primary integration is Google Health Connect for biometric signals (activity, sleep, heart rate). NudgeWell also ingests data from carrier benefit APIs and member self-reported conditions. We can discuss your specific EHR in a demo.
How does the ER diversion feature work?
When a member logs symptoms through the AI Benefits Coach or the employee portal, the nudge engine evaluates the symptom category and surfaces telehealth or urgent care alternatives that are covered under their plan. Members see options before the ER becomes the path of least resistance. Non-emergency routing is a nudge — not a medical recommendation.
What does Enterprise pricing include?
$299–$499/mo (tier based on panel size): white-label branding, custom domain, API access, HRIS sync roadmap, AI Benefits Coach, personalized nudge engine, ER diversion routing, biometric integration, and NPPES provider geo-matching. Setup and onboarding included.
Book a 30-minute demo and see how NudgeWell fits into your practice workflow — without disrupting your team.
Book a Demo →