Most small businesses waste $441 per employee on unused FSA/HSA benefits every year. NudgeWell sends AI-powered reminders so your team actually uses what they earned.
The Problem
You're small enough that enterprise HR software is overkill, but big enough that manual benefits management is eating your team's time.
Most employees don't track FSA balances. By December, thousands in employer-funded money vanishes — and HR spends hours explaining why it happened.
$441 avg. waste per employeeEvery year your team makes the same expensive mistakes — choosing the wrong HSA contribution, missing preventive care, letting dependent care lapse.
Jan 1 + Nov 1 = crunch time48% of employees skip annual checkups they have 100% covered. No reminders means no action — and worse health outcomes for your team.
48% skip fully-covered visitsChasing down employees about benefits, explaining FSA rules, sending reminders by hand — that's 10+ hours a month your HR person could spend on actual work.
10+ hrs/month on manual follow-upHow It Works
No lengthy onboarding calls. No dedicated IT support needed. Upload your roster and NudgeWell handles the rest.
CSV upload of employee names and emails. NudgeWell maps which benefits each employee has access to — FSA, HSA, preventive care, EAP, and more.
Our nudge engine analyzes each employee's benefits situation — balance remaining, enrollment window timing, upcoming deadlines — and scores every action opportunity.
Each employee gets tailored, timely messages that speak to their specific situation — not a generic "use your benefits" blast. Track open rates and engagement in your HR dashboard.
What's Included
Priced for teams of 5–50. Flat rate, no per-seat surprises.
CSV upload handles your full roster. Add and remove employees anytime — changes take effect immediately.
19 nudge categories covering FSA spend-down, HSA investment, preventive care, enrollment, and wellness. Personalized per employee, ranked by dollar impact.
Each employee gets their own portal to see upcoming nudges, benefit balances, and schedule — with email and SMS delivery options.
Countdown sequences fire automatically before enrollment windows. Deadlines, deadlines with urgency escalation, post-enrollment confirmation.
See which employees have engaged, which nudges drove action, and aggregate benefits utilization metrics — updated daily.
Direct access to the NudgeWell team. Setup questions, nudge customization, troubleshooting — response within 1 business day.
Social Proof
Small businesses that made benefits engagement a habit.
"Before NudgeWell, I was sending manual email reminders every December and getting zero responses. The AI actually gets people to open the emails and take action. We reclaimed $14,000 in FSA funds in Q4 alone."
"I was skeptical about another HR tool, but the setup was genuinely simple. It took 45 minutes to upload our roster and the first nudge went out the same day. My employees actually thank me for the reminders now."
"Our open enrollment used to be a two-week stress spiral. This year every employee completed their elections before the deadline — no chasing, no extensions. First time in three years."
Pricing
No per-seat math. No surprise overages. Just $49 a month for your whole team.
14-day free trial. No credit card required to start.
Growing past 50 employees? See SMB HR plan →
FAQ
Can't find what you're looking for? Email us.
Your team earned those benefits. Help them use them.